Social media has become an increasingly popular means of communication and connection in Botswana and it is a effective tool for businesses to reach and engage with their target audience. Some of Botswana’s most popular social media platforms include Facebook, Instagram, LinkedIn, Twitter and now TikTok. These platforms can be used to promote products and services, communicate with customers, and build brand awareness.
According to Datareportal, as of January 2022, there were 1.20 million social media users in Botswana. That is equivalent to 49.6 percent of the total population. The number is made up of 49.4 females and 50.6 males.
The General View of Social Media By The Botswana Business Community
Botswana is a traditional country just like most African countries. We are slow to react to change, especially technological change. When social media started to make its way into the country, it was met with mostly negative reviews. The business community just saw it as a playing ground for the youth with nothing positive to come out of. Facebook pages were for celebrities and international companies. Selling services or products on social media was seen as unprofessional.
By the end of the previous decade(2019), the number of local businesses grew massively on all social media platforms. The State of Social Media in Botswana business has changed from unprofessional(ko ga Mmapereko) to becoming one of the biggest advertising platforms. Everyone now wants a piece of the pie, and there are now more Botswana business community groups, either for the whole country or for specific towns or village
Looking at the previous years, the 49.6% number of users is a massive increase and is a reflection of how the view is now quickly changing from negative to positive.
How To Be Part Of It
To get started with social media in Botswana, you should first decide which platforms are most relevant for your business and target audience. Then, create profiles on those platforms and start posting relevant and valuable content to your audience. You should also consider using paid social media advertising to reach a larger audience and drive more traffic to your website.
It’s important to remember that effective social media requires time and effort. It’s not enough to simply set up a profile and post occasional updates. You should aim to consistently create and share high-quality content and engage with your followers to build a strong and loyal following.
Bitvault Africa is one of the best social media marketing agencies to partner with. Innovative, professional and always up to date with what’s new on social media in relation to business and advertising.